Post Archive: Managing the Process with Customers
It can be tough to find customer successes within your customer base. Online customer forums help organizations uncover those stories, says Alexandra Tursi of Kelliher Samets Volk. Her recent blog. . .
I’ve had a week filled with customer permission and approval issues. It’s often the toughest part of the case study process. With one client, it became apparent that we needed. . .
I’ve noticed an interesting trend the past year as I manage customer case studies for my clients. Increasingly, companies are eschewing a legal release form once used to get customers’. . .
I was reminded again today just how important it is to have a written set of interview questions saved for each product/service I develop customer stories for. A hospital contact. . .
In managing customer stories, I’ve noticed an odd phenomenon: Customers often mirror the level of urgency of the vendor company in reviewing and approving their stories. Here’s what I mean:. . .
I just wrote a customer story where the interview subject was somewhat reserved. His company hasn’t used the software for all that long, so he spoke conservatively about the benefits. . .
Finding willing customer story candidates is often challenging for companies. What about letting customers nominate themselves? I just read a blog posting by an electronic timesheets company that was basically. . .
A sales rep I’m assisting with a case study has two objectives: sell network management software to other U.S. divisions of a major account, and sell to other companies like. . .
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .
I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .
Patience is a necessary part of the customer story process, especially when you’re waiting for a customer to approve a written draft. Today, one of my clients needed a freshly. . .