Most of us – for better or worse – have had a fast-food hamburger. It usually arrives in paper, often drippy and with an already soggy bun. The burger gets the job done,. . .
In sales and marketing, it’s the ultimate question. How do you get the right information in front of a prospect at the right time? It’s especially tricky now that customers. . .
During the NFL playoffs, referees’ calls can ultimately decide a win or loss. Their job is to know the rules and make sure that players follow them. But sometimes their. . .
We tell stories with words. But also with pictures. In fact, depending on your industry, images can be just as important as the narrative. If you’re a graphic designer, or. . .
Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell. It’s been a great year, and in honor of the occasion, I’m giving away. . .
Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about war or the weather, the reporters almost. . .
Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer. . .
If asked, will customers submit themselves as possible case study or success story candidates? From consumer-products companies to B2B to nonprofit organizations, many now actively solicit stories with self-service “Share. . .
Just like a sales pitch, it’s essential to be organized when approaching customers about participating in case studies and success stories. They want to know exactly what’s involved, how you. . .
Compelling customer case studies and success stories do many things… Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add. . .
Some people collect stamps, coins, dolls or Pez dispensers. But I collect success stories. Specifically, I collect stories about how companies are using customer case studies and success stories in. . .
Content marketing is about giving audiences access to the TYPE of content they want to consume. For customer success stories and case studies, increasingly that means multiple formats – written. . .
In most companies, producing a steady stream of customer case studies and success stories depends on sales and marketing teams working together. Yet, it doesn’t always go smoothly. Pick up. . .
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .
The ease and viral nature of video makes it a compelling format for sharing a customer’s story. While it seems nearly everyone nowadays understands video is a powerful communications tool,. . .
Customer case studies play several roles – credibility, education, and last but not least, validation. Prospects need to see the specific value that a product or service delivered. Ideally, that’s. . .
Every year, Bike to Work Day – where I live – takes place at the end of June. This year, it’s this Wednesday. And every year, the local newspaper covers. . .
If you’re making full use of a customer’s success story, you’re telling that story in multiple places – case studies, success stories, press releases, videos, webinars, white papers, and more.. . .
Rarely do I include dates in a customer story. Numbers such as dates or specific product release versions can make a story look outdated more quickly. However, if you want. . .
The folks at the Reference Success blog pointed me to a recent article about IT pros’ opinions of case studies, success stories and references. Scott Vaughn, VP of Marketing at. . .