Customer case studies play several roles – credibility, education, and last but not least, validation. Prospects need to see the specific value that a product or service delivered. Ideally, that’s. . .
Every year, Bike to Work Day – where I live – takes place at the end of June. This year, it’s this Wednesday. And every year, the local newspaper covers. . .
If you’re making full use of a customer’s success story, you’re telling that story in multiple places – case studies, success stories, press releases, videos, webinars, white papers, and more.. . .
Have you ever tried to cook something and just didn’t have all the right ingredients? Or build something and a part was missing? You simply can’t construct something effectively without. . .
Measurable results are the "Holy Grail" of the customer case study. But success in capturing them is largely a matter of timing. It’s a lesson I’ve learned from firsthand experience.. . .
Following my last post introducing the 6 "Rights" of Case Studies that Compel & Sell, let’s dive deeper into right #1. In a nutshell, the customers that you choose to. . .
The question often comes up… What makes a customer case study or success story compelling to audiences? The key word in that question – to audiences. Like every marketing communications. . .
Great news as we head into the holiday weekend… I’m excited to report that Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales and Marketing Asset was a. . .
At an event yesterday, I talked with a marketer who mentioned a case study challenge. Seems his firm has a big-name client that is willing to go on record publicly,. . .
A customer success story or case study is one of the most powerful pieces of marketing and sales collateral you can have – proof that your solution delivers what you. . .
Today I’m pleased to bring you a guest post by Stephanie Tilton, the principal of Ten Ton Marketing (www.tentonmarketing.com), and founding member of and regular contributor to the Savvy B2B. . .
Sales and marketing are fast-moving functions of any business. The faster the case study is completed, the appointment made, or the press release out, the quicker you just might make. . .
Event Alert: How to Use Social Media Marketing to Grow Your Business Do you know how to use social media tools like Twitter, Facebook and LinkedIn to gain exposure, drive. . .
We have all experienced the power of a story – learning a lesson as a child, being moved by the plight of a disaster victim, or listening to a grandparent. . .
MEASURABLE Results They’re the Holy Grail of any case study or success story project. Prospects want to know specifically how your product or service made an impact at another organization.. . .
Rarely do I include dates in a customer story. Numbers such as dates or specific product release versions can make a story look outdated more quickly. However, if you want. . .
Who doesn’t enjoy a good contest? KIOTI Tractor discovered this dynamic with a success story contest for its customers. According to a company announcement, KIOTI asked customers to submit their. . .
The folks at the Reference Success blog pointed me to a recent article about IT pros’ opinions of case studies, success stories and references. Scott Vaughn, VP of Marketing at. . .
I’ve talked to a lot of companies that use customer stories. It’s especially exciting to see how small businesses get creative with their case studies and success stories. I truly. . .
Britton Manasco interviewed me for his blog, Illuminating the Future, on trends in and uses of customer stories. His thought-provoking questions delved deep into customer storytelling today. New LinkedIn Group. . .