Customer case studies and success stories change hands – a LOT. On average, 3-4 different people review a story before it’s finalized. At times, it can be twice that many.. . .
Marketers are in a panic over the new FTC rules regarding endorsements (testimonials), and the new guidelines went into effect yesterday.
It’s back to blogging after the long Thanksgiving weekend! While traveling, I had the chance to read Michael Margolis’ new book, Believe Me: A Storytelling Manifesto for Changemakers and Innovators.. . .
In just the past six months, marketers have really begun embracing social media. They’re blogging, building Facebook fans and Tweeting. Yet, much of it is still experimentation. The question is,. . .
When I hear a good success story, I want to share it. And this time, it’s about my website. I’m a small business. As other small biz owners out there. . .
I’m always on the lookout for stellar examples of customer case studies and success stories. When the ClickInsights blog asked me and four others to answer the question, “What’s your most favorite. . .
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
Every night, I watch the national evening news for a quick summary of what’s going on in the world. Whether the story’s about war or the weather, the reporters almost. . .
My friend Steve Kayser, a media relations director and prolific writer, recently shared a brilliant interview he conducted with Robert McKee, best-selling author of “STORY.”
The last page of October’s Fast Company magazine took me down a rabbit hole – and I enjoyed the ride. I’m always on the lookout for creative uses of customer. . .
Storytelling in business is powerful – but only if it resonates with your audience. That was one of the messages on a free story telecall put on by Michael Margolis. . .
What’s the biggest unknown in any case study or success story project? The customer’s review and approval time. As we’ve said, customers can turn a story around in a day. . .
In the discussion about customer case studies, one question comes up over and over: How long does it take to get a case study done? How many days or weeks. . .
Note: Today is Blog Action Day. More than 9,000 blogs around the world have committed to blogging today about one topic: climate change. While doing research for my book, I. . .
A couple of years ago, I started feeling some serious “peer” pressure. “You have to start a blog,” they said. So I reluctantly did. Next, “You need to be on. . .
About 10 years ago, I wrote my first customer case study – and it was love at first write. I found case study writing perfectly suited to my background, skills. . .
Last week, I got all excited about survey results indicating that customer case studies are increasingly valuable in B2B technology buys. There’s yet more to talk about when it comes. . .
Dianna Huff’s B2B Marcom Writer Blog features an impressive example of customer testimonial videos by Waters Corporation – from how they collected them to usage. Read the full story here. What. . .
What marketing collateral is most influential in B2B technology purchases? A recent survey offers some answers. In July 2009, Eccolo Media conducted its second annual B2B Technology Collateral Survey. The. . .
Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer. . .