I’m working with a client on creating a customer success story on one of its customers—a large, well-known resort. They need the story ASAP for a sales initiative, but the. . .
I’m always on the lookout for examples of using customer stories creatively and with impact. Acsys, Inc. achieves both on its Web site. The award-winning, full-service interactive agency provides strategy,. . .
It’s Valentine’s week, so there’s no better time to talk about sharing the love with customers. A blog post by Brian Solis, Transforming Customers into Evangelists: The Art of Listening. . .
This question has come up a couple of times lately in working with clients… How much should customer case studies and success stories talk about reseller partners? On the one. . .
I hear it all the time…”We have an amazing customer story, but just can’t get them to agree to be a case study…” Many companies name customer participation as the. . .
I recently followed a string on a MarketingProfs forum regarding the value of unnamed customer success stories–those where you don’t actually name the featured customer. The original post asked whether. . .
Right now I’m working on two customer case studies for technology companies where the featured customers are still implementing the solutions. Neither customer has had any time to really benefit. . .
Patience is a necessary part of the customer story process, especially when you’re waiting for a customer to approve a written draft. Today, one of my clients needed a freshly. . .
Happy New Year! So finally I venture into the “blogosphere.” Though I write technology customer stories every day, I haven’t delved much into the many social media/technology opportunities out there.. . .