Stories that Sell Blog
If you cook, you know that the ingredients matter. Use the highest-quality ingredients and the end product tastes better than it would with lesser-quality materials. The same goes for a. . .
I’m all for using stories to connect with audiences in direct marketing. So I was pleased to see a “case study” email land in my inbox from a vendor. The. . .
Responsiveness is an important part of all our business and personal relationships and interactions. When you ask for extra mayonnaise at a restaurant, you want it right away. When you. . .
Companies are increasingly adding case studies and success stories to their marketing mix. I’ve seen huge growth in awareness and use of them over the past decade. This form of. . .
How often do you read the "About" section of a marketing piece – a brochure, press release or case study? Probably not very often. There are times when an "About". . .
Sage Software’s "Sage 360" campaign is one of the most clever, comprehensive approaches to Success-Story MarketingTM I’ve ever seen. I devote several pages to the Sage 360 campaign in my. . .
SoftwareCEO.com is the richest source I know of for advice for growing software companies. This week, Gordon Graham’s Tips and Tactics feature includes an excerpt from my book, "Stories That. . .
Storytelling has always been important to human society. From our earliest days, it’s how we learned and understood the world. Now, a CEO of a successful software company suggests that. . .
Where I live, in Boulder, CO, there’s a classic bumper sticker, “Keep Boulder Weird.” Austin, TX has it’s version as well. It’s a simple but powerful statement about preserving what. . .
I just saw an article on the Home Accents Today site about a unique marketing and customer loyalty strategy by a home furnishings manufacturer. The CEO of Guildmaster will spend. . .
How often do you see an email, piece of snail mail or ad that has nothing to do with you whatsoever? Every day, or maybe all day, every day, right?. . .
Last week, we talked about how too much narrative derails a case study. That same bad case study also commits another serious offense – making the customer look bad. Sure,. . .
Ugh. I just came across a bad case study. On this day before Valentine’s Day, I would rather be sharing the love, but this case study provides too many learning. . .
My friend and colleague Ray Gulick of Evolution Web Development ran a guest post from me today, “Nine Steps to Featuring Customer Successes on Your Business Blog.” Check it out. . .
When a business creates a fresh customer success story, it’s eager to get it out in the public for all to see. The organization quickly loads it on the website. . .
In conversation, most of us seem really good about giving examples. When you’re trying to make a point about something, you might throw in a “For example…” In sales and. . .
I recently realized that I use Google on just about every case study or success story I write. The search engine becomes my “man behind the curtain,” providing an answer. . .
We’ve heard it many times: people do business with people they like and trust. Yet, businesses and information sources face what seems to be unprecedented levels of distrust. It’s been. . .
Ever wonder how buyers are researching solutions such as yours? Google and TechTarget published the findings of their research project, How IT Pros Search Online During the Purchase Process, which. . .
Two resources this week to check out: 1. Free webinar – I’m the presenter on a free webinar tomorrow (Thursday, 1/22 at 4 EST) that covers some of the basics. . .