Post Archive:
The “Stories That Sell” B-Day Give-Away»
Today’s a big day! It’s the first anniversary of the release of the book, Stories That Sell. It’s been a great year, and in honor of the occasion, I’m giving away. . .
What’s Your Favorite Case Study?»
I’m always on the lookout for stellar examples of customer case studies and success stories. When the ClickInsights blog asked me and four others to answer the question, “What’s your most favorite. . .
Give Your Success Stories Their Own Website?»
On most business websites, you have to dig to find a single story. If you do find any, it’s usually after you’ve waded through levels of capabilities copy and promises.. . .
6 Ways to ‘Place’ Prospects in Your Case Studies»
Storytelling in business is powerful – but only if it resonates with your audience. That was one of the messages on a free story telecall put on by Michael Margolis. . .
How to Tweet Your Customer Stories»
Can 140 characters lead to more leads and sales? Absolutely. There are countless tales of Twitter wins these days. Several companies I follow on Twitter are Tweeting about their customer. . .
4 Must-Have Pieces to Ease the Customer Case Study ‘Ask’»
Just like a sales pitch, it’s essential to be organized when approaching customers about participating in case studies and success stories. They want to know exactly what’s involved, how you. . .
Can a Case Study Help You KEEP a Customer?»
Compelling customer case studies and success stories do many things… Close a sale Land PR Generate leads Upsell to existing customers Train new sales reps and employees Can we add. . .
What Works in Customer Success Stories: The Online Intro Page»
Content marketing is about giving audiences access to the TYPE of content they want to consume. For customer success stories and case studies, increasingly that means multiple formats – written. . .
Beware: The Over-Eager Case Study Customer»
Nothing’s better than a customer who absolutely adores you. This customer is constantly singing your praises, talking about how he couldn’t live without your product or service. Naturally, you ask. . .
Marketing-Sales Collaboration on Case Studies»
In most companies, producing a steady stream of customer case studies and success stories depends on sales and marketing teams working together. Yet, it doesn’t always go smoothly. Pick up. . .
Managing Customer References – An Interview with Joshua Horwitz of Boulder Logic»
I’m pleased to bring you an interview with Joshua Horwitz of Boulder Logic, which makes an enterprise customer reference solution. He founded Boulder Logic in 2003 after working in marketing. . .
Right #6 of Case Studies that Compel & Sell – Right Presentation»
"Don’t judge a book by its cover." While that might be good advice, it’s easier said than done. The way something looks and is presented – especially your marketing materials. . .
Video Customer Case Studies – Empowering the Viewer»
The ease and viral nature of video makes it a compelling format for sharing a customer’s story. While it seems nearly everyone nowadays understands video is a powerful communications tool,. . .
6 “Rights” of Case Studies that Compel & Sell»
The question often comes up… What makes a customer case study or success story compelling to audiences? The key word in that question – to audiences. Like every marketing communications. . .
25 (yes, 25!) Ways to Use Customer Stories»
A customer success story or case study is one of the most powerful pieces of marketing and sales collateral you can have – proof that your solution delivers what you. . .
Sage Software’s Clever Success-Story Marketing Campaign»
Sage Software’s "Sage 360" campaign is one of the most clever, comprehensive approaches to Success-Story MarketingTM I’ve ever seen. I devote several pages to the Sage 360 campaign in my. . .
Why We Need Happy Stories More than Ever»
I try to read the newspaper every day, keep up with news online, and watch a nightly newscast. But these days, they leave me craving something positive. Give me a. . .
Adding Interest with Video Testimonials»
You can capture and leverage customer successes in dozens of different ways. Video testimonials are a nice complement to longer success stories and case studies. Add video testimonials to gain. . .
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .
Your Customer’s Giant Logo on Your Home Page?»
I’m always on the lookout for examples of using customer stories creatively and with impact. Acsys, Inc. achieves both on its Web site. The award-winning, full-service interactive agency provides strategy,. . .
