Post Archive: Using Customer Stories
13 No-Cost PR Sites Reviewed by MarketingSherpa»
Customer case studies and success stories are compelling content for busy editors and writers at print and online publications. But when distributing press releases that capture those customer stories, what’s. . .
Beyond Just Capturing the Story»
Happy Friday! Nearly every business has happy customers, but often they don’t know how to truly leverage that asset – beyond just creating a success story or case study. Lindsay. . .
Kiva.org – Creating Story-Based Connections»
About a year ago, I learned about Kiva.org, a nonprofit that facilitates micro-lending for entrepreneurs in the developing world. Kiva empowers businesses and individuals to loan money in increments as. . .
Don’t Leave Customer Stories Out of Your Online Media Room»
I just read David Meerman Scott’s The New Rules of Marketing & PR. It provides a valuable blueprint for developing your own content marketing strategy. Scott makes an important point. . .
The Impact of a Single Article»
A dripping faucet fills a sink one drop at a time. Such is the process of marketing and PR in the new world with thousands of distributed, targeted media opportunities.. . .
Sales with Storytelling»
I just read Charles Brown’s new ebook, The Plot Thickens: Why Case Studies Create New Customers, How to Sell Your Products or Services Using Story-Telling Techniques. Charles, of Dynamic Copywriting,. . .
WANTED: Success Stories on Success Stories»
I’ve started a collection of sorts – of success stories on using customer stories. I love finding examples in my day-to-day life of companies and organizations using their customer stories. . .
The Power of the Customer’s Voice on Your “Sold on Hold”»
Every day, people call your organization and end up on hold waiting for the right individual to pick up. Most organizations use that time to play “sold on hold” messages,. . .
Customer Success Stories Make Splash with the Media»
I’ve been following the U.S. Olympic trials for swimming this past week. The new Speedo swimsuit seems to be making a bigger splash than the athletes wearing them. That’s because. . .
Why Customer Stories are a Website Must-Have»
Here’s a little Friday reminder about the importance of case studies on your website. A colleague forwarded an interesting article this morning that appeared in MarketingProfs. “Creating Your Company’s Own. . .
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .
Dropping Customer Anecdotes in Sales»
I’m working with a client on creating a customer success story on one of its customers—a large, well-known resort. They need the story ASAP for a sales initiative, but the. . .
Your Customer’s Giant Logo on Your Home Page?»
I’m always on the lookout for examples of using customer stories creatively and with impact. Acsys, Inc. achieves both on its Web site. The award-winning, full-service interactive agency provides strategy,. . .
Sharing the Love with Customers»
It’s Valentine’s week, so there’s no better time to talk about sharing the love with customers. A blog post by Brian Solis, Transforming Customers into Evangelists: The Art of Listening. . .
