Post Archive: Value of Customer Stories
A CEO’s Storytelling Manifesto»
Storytelling has always been important to human society. From our earliest days, it’s how we learned and understood the world. Now, a CEO of a successful software company suggests that. . .
My Bumper Sticker Would Be…»
Where I live, in Boulder, CO, there’s a classic bumper sticker, “Keep Boulder Weird.” Austin, TX has it’s version as well. It’s a simple but powerful statement about preserving what. . .
CEO on Tour – Looking for Customer Success Stories»
I just saw an article on the Home Accents Today site about a unique marketing and customer loyalty strategy by a home furnishings manufacturer. The CEO of Guildmaster will spend. . .
62% Trust Corporations Less Than a Year Ago»
We’ve heard it many times: people do business with people they like and trust. Yet, businesses and information sources face what seems to be unprecedented levels of distrust. It’s been. . .
How IT Pros Search Online During the Purchase Process»
Ever wonder how buyers are researching solutions such as yours? Google and TechTarget published the findings of their research project, How IT Pros Search Online During the Purchase Process, which. . .
Stories, Inspiring Focus in a Complex World»
After coming back from the holiday break, I’m more aware than ever how complicated life has become. I’ve got four email accounts to log into, and an encrypted file that. . .
Marketers Increasing Content Investment»
Business news lately has been grim, but it’s not all bad. A recent survey by Junta42 found that 56% of marketing and publishing decision makers plan to increase their content. . .
Real Feedback – How Case Studies are Used in IT Purchases»
Each year, TechTarget puts out its Media Consumption Benchmark Report. It provides insight into how IT buyers evaluate solutions compared with what IT marketers actually produce. Great stuff! Here’s a. . .
20-Second Survey on 2009 Plans»
With all the bad economic news, I’m interested in how case study budgets will change in 2009. Some say budgets will decrease while others believe customer stories will be even. . .
Why We Need Happy Stories More than Ever»
I try to read the newspaper every day, keep up with news online, and watch a nightly newscast. But these days, they leave me craving something positive. Give me a. . .
Customer Results: The #1 Way to Start a Sales Conversation»
Jill Konrath’s (author of Selling to Big Companies) blog post today drives home what you have to communiate when selling anything: stress results. Jill writes: Statements about your company and. . .
Whatever You’re Selling, Details Sell»
I recently learned personally just how important details are in marketing and sales. Preparing to move to Boulder, CO, I’ve been looking at housing online. I found I was much. . .
PR: Stepping Stone to a Case Study?»
Selling anyone on anything is usually a process. The same goes for convincing customers to be featured in a customer case study. Sometimes you have to baby-step customers toward sharing. . .
Sharing the Love with Customers»
It’s Valentine’s week, so there’s no better time to talk about sharing the love with customers. A blog post by Brian Solis, Transforming Customers into Evangelists: The Art of Listening. . .
